Training a new generation of atomic ambassadors
The challenge for the nuclear industry is to reach those influential policymakers and investors whose buy-in will be essential if nuclear is to succeed, writes Eric Meyer, the founder of Generation Atomic, which aims to “energise and empower today’s generations to advocate for a nuclear future”.
MAY 9, 2022 – “A few years ago I was having a conversation with a couple of friends (a co-founder of an advanced reactor company and an energy author) after an advanced nuclear event. We were observing the fact that even though nuclear power generates over a quarter of the world’s carbon-free electricity, it was virtually invisible at clean energy conferences, making up less than 1% of the attendees at these events.
Is it surprising that the nuclear sector largely lacks support from the finance, policy, and industrial community? It shouldn’t be. As the saying goes – if you’re not at the table, you may be on the menu.
Don’t get me wrong: the nuclear industry knows how to throw a good conference. We are great at highlighting innovations in safety, waste management and advanced reactors, but too often we do so inside the “nuclear bubble” of our own events, never reaching those influential policymakers and investors whose buy-in will be essential if nuclear is to succeed.
We need to take our message beyond the doors of our conferences and the social media feeds of our followers, yet there didn’t appear to be a concerted effort to do so. Until now.
Click here to read the full story on World Nuclear News.